Remember the recruitment advert for Zurich?  Well the same marketing company have got in touch with me asking about advertising life insurance because they feel that, as professionals taking risks with money, life insurance is something we should be thinking about.

And its hard to argure with the logic, it is something we should all think about so I have accpted an offer to run the advert on the sidebar for awhile.

More important to me though (as I already have life insurance) is the fact that as part of the advertising campaign they have a bunch of fun games, perhaps not great when you are trying to concentrate on work but a bit of fun when you are giving yourself a break - and you can win £500 worth of Argos vouchers.

http://www.kontraband.com/games/13986/Lifesville/

The branding here is much more obvious (no trying to work out what it is they are advertising) but its a bit of fun and it does raise awareness of things like life insurance, which we should be considering.  Remember as well AXA do business insurance which might be more up your street.